During the 27th & 28th May, was the OMExpo & eCOMExpo was hosted in la Feria de Madrid; these are Spain’s benchmark events for the digital, marketing and electronic commerce markets. This year attracted 10,000 visitors, more than expected.

This is an essential event for digital commerce professionals as more than 180 exhibitors attended. Visitors had the chance to enjoy more than 200 hours of conferences in 9 conference rooms and 6 specialized forums, as well as 350 National and International exhibitors sharing ideas and experiences to boost the digital economy.

Technological evolution has become a reminder for companies that they must adapt their business to the digital. “Peoples lives have been digitalized; the future starts by introducing ourselves in the development of a new economy” said Mr. José Navarro, Manager of EasyFair Iberia.

This year’s exhibition has highlighted the value of consumer data, providing information on eCommerce buying habits and trends.

The new consumers’ generation, also known as prosumers, uses applications and websites to research information regarding products and services before finalizing their purchase. Consumers also share information on their purchases in different formats such as forums, social media etc.

Industry leaders in technological innovation, ICP Logistics demonstrated their focus on eCommerce where visitors could create their own virtual purchase on our dynamic stand and experien   ICP’s in-house developed Warehouse Management System for themselves.

ICP provides a full and integral service for each eCommerce project, tailor-made specifically for the individual requirements of the client; ICP offers web development, full IT system integration, storage and stock control, customized branded packaging as well and National & International transport, all fully supported by our extraordinary levels of customer service.

With a clear focus on the client, we constantly strive to improve our processes and the technology we utilize, ensuring ICP consolidates its position in the Top 10 logistic operators in the country.